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For new beginners in the recruitment world it is important to focus on your personal brand. Why is this? Well to be successful in the recruitment industry you need to know that a bit of healthy competition is vital. This is because you won’t just have to compete against other recruitment companies, but you will also have to compete against internal people who hire, social media and also fellow co-workers.
Are you wondering what a personal brand is? Well don’t be afraid because it is very simple to understand, just like a company you will have to advertise and brand, it is the same for your own personal brand. Because if you want to be able to place people and have clients come to you, you must have a good personal brand to. Not only this but a strong brand allows you to build relationships with clients and candidates and also helps them gain trust in you.
Now you know a bit more about what a personal brand is, and why you need to one it is important to know exactly what you need to do.
Follow this Checklist:
- You will need to focus on what your brand is now, you can do this by asking people whether they think it is a weak brand or a good brand. This will give you an idea of what you need to improve on.
- Now you know what you need to focus on, you also need to think about what exactly do you want your brand to be.
- Always keep learning new skills and always ensure that you keep planning you brand further in order to be successful.
- Use social media platform to get known by people. You can do this on a variety of platforms such as Facebook, LinkedIn and Twitter. This way you can post stuff about you and your job, which make you seem more ‘human’, encouraging people to come to you other someone else. Not only this but you can use these platforms as your own customer service reply meaning you can expand your brand further – in a positive way.
By simply following our checklist we can ensure that you have a positive start to your recruitment career.