Many businesses and companies are now using digital marketing strategies in order to boost sales, and increase their brand awareness. However, still a lot of businesses aren’t and that is where they’re going wrong. Social media is one of the greatest platforms to market on due to the amount of people who use it every day. If you don’t know how to work social media to your advantage to your business, then why don’t you consider getting a professional digital marketing company to run your social accounts for you, for further detail on this visit: www.rankingsolutions.com/social-media-marketing/. So what platforms are some of the favourites?
There are plenty of benefits when it comes to marketing on Facebook, one of the main benefits to this is the fact that there is over 1.19 billion users on Facebook, meaning you target people based on gender, age, interests and geographical location. Facebook is also one of the best platforms when it comes to generating leads, some of the best posts which work well are video and picture based posts. Adding to this with Facebook you’re able to look at the insights which tells you what posts have been doing the best, as it shows you the reach, engagement, performance and how many people have recently liked the page.
Twitter is another one of the leading social media platforms for business, but why is this? Well you’re able to search for a trending hashtag and news and join in which means that more people can view your tweet and profile. Not only this but Twitter is great for building your brands personality, with many businesses using it as a form of customer service.
YouTube has been around for many years, and has been used by many when it comes to advertising a business and themselves, so what are the benefits of using YouTube? Well one thing is people engage more with videos, therefore YouTube will be a great start to this as it is video based. Not only this but the platform is world-wide accessible and has high traffic volumes, which equally grows your business and brand.
When it comes to Instagram we always advise people to post pictures and videos of their products/services, daily life, an upcoming event and competition and post photos of employees. This is effective as it makes your brand ‘human’. Adding to this the platform is used by many worldwide, therefore can reach a wide audience to ensure you get the sales you require.